Industry & Technology

A file in a folder is not the same thing as a file on the disk
Storage

What “Optimize Storage” Actually Does to Your Photos

Your phone keeps photos optimized; your PC keeps files online-only. What Apple, Google, Microsoft and Dropbox document about where the originals actually are.

31 Jul 2026·9 min read·Read the article →
The allowance never shrank — the list of things drawing on it grew
Storage

What Counts Against Your Free Cloud Storage

Google’s 15 GB, Apple’s 5 GB, Microsoft’s 5 GB, Dropbox’s 2 GB: what shares each allowance, what happens when you exceed it, and six claims that are wrong.

31 Jul 2026·9 min read·Read the article →
A mirror copies your mistake as faithfully as your photo
Backup

Cloud Sync Is Not a Backup

Sync mirrors your mistakes, and the bin empties in about 30 days. What each service really keeps — and how to build a 3-2-1 plan around a photo library.

28 Jul 2026·8 min read·Read the article →
A spindle of discs is not an archive until you have opened one
Backup

How Long Do Burned CDs and DVDs Last?

Manufacturers say 100 years. The one NIST test on a real disc said 30. What is actually documented about the discs in your loft, and what to move them onto.

31 Jul 2026·9 min read·Read the article →
A format nobody can open is a photograph you no longer have
Formats

The Photo Formats Your PC Can and Cannot Open

HEIC, AVIF, WebP, JPEG XL and camera raw: what Windows opens on its own, what needs an extension, and which formats an archive should be kept in.

31 Jul 2026·10 min read·Read the article →
The photographs came through. The work you did on them mostly did not.
Formats

What Happened to Picasa, Photo Gallery and Your Albums

Picasa, Photo Gallery, iPhoto and Aperture all closed. What each company documented as surviving the move, and what quietly did not.

31 Jul 2026·10 min read·Read the article →
Four services, one request, four completely different answers
Ownership

What Photo Exports Actually Give You

Google, Apple, Meta and Flickr each hand back something different when you ask for your photos. What their own documentation says, and what it leaves out.

31 Jul 2026·9 min read·Read the article →
A copy you do not control is a copy someone else decides the future of
Ownership

What Happens When a Photo Service Shuts Down

AT&T, Google, Flickr, Canon and Amazon have all closed photo services. What each company actually announced, when, and what became of the files.

31 Jul 2026·9 min read·Read the article →
Hardly anyone promises that the copy which arrives is the photo you sent
Ownership

Share Family Photos Without Sending Your Master Files

Apple publishes that Shared Albums cut photos to 2048 pixels. Most other routes publish nothing at all. What sharing really does to a photo file.

31 Jul 2026·8 min read·Read the article →

Want to actually do something with your own photos? The Guides take it step by step — importing from a phone, camera or cloud export, repairing dates, and arranging a library you can navigate. Or see the Version 3 feature tour, or try the free web demo before installing the Windows app.